Our Team + Our Story

The BlueBin Story

BlueBin began as a bold solution to a persistent problem at Seattle Children’s Hospital: clinicians were spending too much time managing supplies instead of caring for patients. In 2009, Charles Hodge, a Six Sigma expert, partnered with the hospital to design a lean, data-driven supply chain system inspired by Toyota’s Kanban methodology.

The result was BlueBin—a simple two-bin replenishment system backed by powerful analytics that transformed materials management. After saving the hospital $2.5 million and dramatically improving staff satisfaction and patient care, BlueBin Inc. was officially founded to bring this innovative model to hospitals nationwide.

BlueBin’s Mission:

Dramatically improve healthcare – adding value to the supply chain process by ensuring clinicians have the right supplies at the right time, maximizing efficiency.

BlueBin’s solution fuses cutting-edge technology with lean methodologies and principles, providing an operating system for managing all medical supplies in all areas of the hospital or healthcare environments.

Meet Our Management Team

Robb Swan

Chief Growth Officer

As Chief Growth Officer, Robb is responsible for all business development activities for BlueBin, including sales and marketing for the BlueBin suite of products and solutions.

With over 25 years of healthcare technology and services-related experience, Robb has a proven track record in healthcare IT solutions, including clinical, revenue cycle, practice management, computer assisted coding, and medical devices.

Robb previously served as Western Region Manager for LYNX Medical Systems, and has held multiple leadership roles in sales, marketing, training and management for Johnson & Johnson and its subsidiaries. Robb earned his Bachelor’s degree in Psychology with a Business Communications emphasis from Montana State University.

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Gerry Butler

CIO

As Chief Information Officer, Gerry is responsible for all technical aspects of BlueBin, including all BlueQ applications, the BlueQ Intelligence Platform, and BlueBin’s hosted infrastructure.

Gerry has over 20 years of experience specializing in healthcare technology and cross-functional collaboration in SaaS application development, partnering with large multi-tenant hospital organizations throughout the United States. During this time, Gerry established a proven track record of delivering exceptional, scalable, and sustainable solutions.

Gerry previously served in multiple technical leadership roles centered around Product Development, Deployment, Testing, Release, and Training for Lynx Medical Systems, Optum, and R1. He earned his Bachelor’s degree in Military History from the University of Washington.

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Carl Petschke

VP of Operations

As Vice President of Operations, Carl is responsible for overseeing the delivery and execution of BlueBin’s supply chain transformation programs across its hospital network, ensuring every implementation reflects the high-performance standards BlueBin’s customers depend on.

Carl brings nearly 20 years of healthcare operations and continuous improvement experience to his role. His expertise spans inpatient and ambulatory workflow optimization, value stream mapping, supply chain improvements, warehouse optimization, and new hospital design. Carl uses Lean principles as a foundation for performance improvement and an integrated strategy for sustaining long-term change. Prior to stepping into his current role, Carl served as BlueBin’s Director of Operations, leading program delivery across Florida, New York, and Washington, D.C. Before joining BlueBin, he held roles at Seattle Children’s Hospital as a Senior Consultant in Continuous Performance Improvement and as a Data Consultant.

Carl earned his Bachelor of Arts in Psychology from Willamette University and also studied at Universidad de Sevilla in Spain.

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Jeremy Harvey

Senior Director of Marketing & Brand

As Senior Director of Marketing & Brand, Jeremy is responsible for content strategy, brand development, and sales enablement for BlueBin, helping healthcare organizations understand the operational and financial value of smarter supply chain management.

With 21 years of marketing experience, including more than five years in healthcare supply chain and 13 years across B2B industries, Jeremy brings a strategic, data-informed approach to connecting clinical and operational decision-makers with the solutions and insights they need to drive meaningful change. His work spans campaign development, demand generation, and the translation of complex supply chain topics into compelling, accessible content.

Jeremy holds a Bachelor’s degree in Graphic Design and New Media with a minor in Industrial Technology and a concentration in design.